Find out what makes a business stand out in the overpopulated, over-competitive realm of digital marketing and how an traditional brick and mortar operation selling pizza predominantly through its network of franchises is now realising 50 per cent of its sales online. 

Wayne McMahon is Domino’s Pizza Enterprises Ltd (“Domino’s”) Group Chief Information Officer, responsible for overseeing strategic and operational aspects of Domino's Global Information Technology Group. As CIO he is focused on ensuring appropriate technologies are deployed within the Domino's environment, bringing both operational efficiencies and new ways to engage the company’s customers.

Wayne fell into information technology while in his late teens and has never looked back, coming to Domino’s with an impressive work history including CIO roles at The Gunz Group, The Super Retail Group, The Esquel Group as well as Asia Regional and Global Director roles with ModusLink; an American multinational Supply Chain organisation.

Managing the information technology needs of multinational corporations experiencing significant business growth through geographical expansion into new Global markets has been Wayne’s greatest career achievement to date.

While it is the variety of tasks and challenges that come with working in information technology that has kept Wayne passionate about his work, it is the importance that Domino’s places on using information technologies as a business ‘enabler’ that inspires Wayne in his current CIO role.

With Wayne’s extensive experience and passion for technology, he is enjoying the opportunity to push even further the boundaries of Domino’s already impressive online commerce solutions.

Wayne holds a Bachelor of Commerce (Economics) from Wollongong University.