PRA presents ‘Digital Footprint & Innovation’, a free interactive panel discussion covering several multi-facet topics around digital innovation, social engagement and user experience.

The event will focus on the experiences and business practices with industry thought leadership via a peer-led discussion led by senior executives from Adobe, Facebook, General Pants Group, GroupM and Play Communications.

The purpose of the event is to showcase and case study these organisations’ approach and practice towards digital marketing, User Experience, social engagement and Big Data. Our digital experts will identify the gap between Australian current business practices in comparison to rest of the world.

Industry experts will showcase examples of digital innovation across the Australian business landscape and discuss why Europe and the US are rapidly evolving in the commercial digital domain. Amongst other things the forum will also consider: Is Australia a risk averse country to rapid progression within the digital domain? Will we suffer consequences if we don't engage in a digital roadmap? In addition to learning about ways business can innovate and invigorate under increasing budget pressures.

GUESTS SPEAKERS:

• Yu Dan Shi – Moderator for this event, Yu Dan Shi is the APAC Industry Strategy Director for Marketing Cloud at Adobe.
• Mark Cowan - APAC Client Partner at Facebook
• Eben Miller - CIO at General Pants Group
• Michael Bromley - Former NBN Head of Online Services – Senior Executive - Digital
• Danny Bass - Chief Digital Officer at GroupM
• Simon Horauf - UX/CX – Play Communication